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Main » 2014 » January » 07 » Hype. Peuterey uomo Captivating Copy or Crass Content
12:45 PM Hype. Peuterey uomo Captivating Copy or Crass Content |
Hype. Captivating Copy or Crass Content Hype. I hate the word, I hate what it
implies and I absolutely cringe when I see it on sales letters or web sites. Its
a cheap form of sensationalism and I refuse to use it.So you will have to
understand my embarrassment and shame when I explain to you why I used it
recently running some test ads. Go ahead . . . call me a hypocrite. But let me
explain anyway.I ran some test ads for an affiliate program recently. I tried
the common sense approach. Results were dismal and the ad copy was droll. I
piped it up a bit by adding a couple of short testimonials in the follow up
emails. I got better click through rates but the conversion to sales was not
that great.I read back over the information on the product and put myself in the
shoes of the person who used this product, which happened to be an ebook on how
to convert site visitors to buyers. I got excited. I thought about the first
time I got involved in an affiliate program where I brought in more than 50
affiliates a week. With that frame of mind, I began writing and when I was done
constructing my follow up letters, ho-boy! It looked hype-ish . . . no . . . it
looked Peuterey uomo. . . . like . .
. I . . . just had to . . . click . . . and . . . . find out . . . more!Writing
isnt just English and grammar and punctuation and spelling. Writing is
communication. And if you cannot bring forth the emotions you want your readers
to feel, that you felt while writing it . . . then there is no point in writing
it.I let those emails go . parajumpers
coats. . hype or no hype, and guess what I learned?Hype, excitement,
urgency, need-to-know, motivation-to-have . . . whatever you want to call it,
WORKS. I had click-throughs, I had conversion and I made money. So did my
customer. As long as you are telling the truth, there is no shame in expressing
your excitement. As a matter of fact, be proud of it. Be proud of your product
or service and let your customers feel that in your writing.The whole point of
written communication . . . ANY communication, is to move the recipient to
action. Make them cry, laugh, think, buyNot everyone reading your copy is going
to agree with you, relate to the message, or do what you want them to do. The
important thing to remember when writing for sales, is to communicate with those
you are targeting your message to. Others will probably read it too. They may
see it as hype. Those you are targeting the message to will feel your emotion,
excitement and belief in your product or service.This should make it easier to
remember:Hype is talking AT your readers . . . Communication is talking TO your
readers. And it is okay to relay your excitement, motivation, confidence in your
product or service to them. As a matter of fact it is essential for connection
to your reader.Copyright 2006 Bonnie Kotch
Recommended Articles:
http://www.peutereyshow.com/giubbotti-peuterey-con-cappello-uomo-nero-p-29.html.
http://www.parkashow.com/product/Parajumpers-Alisee-Super-Lightweight-Winter-2013-Woman-Jacket-Aqua.html
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