Feature Prioritization Using the Four Quadrant Matrix by Brian Lawley
In previous articles, white papers and in my book, Expert Product Management (/expertproductmanagementbook Alexander Mcqueen Black Friday.htm), I�ve covered how to use a feature prioritization matrix combined with techniques such as themes, golden features and timed releases to build out your product plans and determine what should be in each of your releases. Here I�ll be covering a technique called the four quadrant matrix.

Many of you are probably familiar with the Boston Consulting Group (BCG) matrix (en.wikipedia.org/wiki/Bcg_matrix). which uses growth rates and relative market position to categorize products into cash cows, stars, dogs and question marks to determine where to invest your future resources. The four quadrant matrix uses a similar approach to help you determine where to invest you development resources to achieve ... Read more »