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Main » 2013 » December » 05 » Big Posters Equals Big Impact by Lynne Saarte
12:12 PM Big Posters Equals Big Impact by Lynne Saarte |
Big Posters Equals Big Impact by Lynne Saarte
There are a lot of questions
that may run through your mind when you print posters. One of the big questions
usually is the one about size. Do you print the largest size that your online
poster printing service can produce? Or do you print small posters in numerous
numbers to maximize the number of areas that you can reach? Large poster
printing can give you the greatest exposure for one location, but numerous small
ones can have a more comprehensive impact in all your market areas. To determine
the best strategy for print posters, you need to understand and figure out these
questions first.
Exposure versus Impact:
First, we need to know
the difference between exposure and impact. These are two related but very
distinct concepts in poster printing. Your posters� impact refers to the
emotional engagement of your audience as they notice and understand your
posters� concept and message. A strong or intense emotional engagement (positive
or negative) means that you have made an impact, while a lack of attention or
apathy means that there was no impact.
Exposure on the other hand refers
to the visibility of your posters for each location that it has been placed, and
also in terms of its visibility throughout your target locations as well. For
example, several large posters in select public places have maximum exposure
throughout their locations. However, they do not have total exposure since there
are locations where the market is that they are not visible since they are only
located in select places. By knowing the nuances of these concepts you should be
able to understand how to thoroughly utilize the advantages of your posters
small and big alike.
Location Impact:
So our first question should
be: how to maximize your posters� impact? In terms if the impact aspect, your
focus should be on the design and the size of your posters. A color poster
design should be well made with a concept that combines images and text that can
engage the audience. It should illicit an emotion in the audience be it good or
bad. It must mark on their memories emotionally and intellectually so that the
posters� message gets the maximum impact it needs to perform its goal.
In
terms of size, basically, the larger the posters design the bigger its impact. A
large poster cannot simply be ignored. Once it is posted, no one can help but
look at it since it is there for all to see. The poster size however is
important just for the initial few seconds of your audience�s attention. What
carries the whole message eventually however is the design concept. So a large
poster can give you a good initial impact, but after a few seconds the design
should be the one to carry the audience along.
Location
Exposure:
Now to maximize exposure of your posters, the strategy is
simply a numbers game. All you have to do is to post your posters on every
single place that you are permitted to place them in huanghaiyan251. Try to post
as many posters as you can in train stations, airports, bus stops, community
billboards and many other public locations. It is important to post many posters
in succession in those places so that people can take a �second look� just in
case they passed too quickly on the first one. Large posters can be in your
strategy here as well for high traffic places like transportation hubs. But as
was said, this is about a numbers game, and priority should be placed on the
amount of smaller posters that you can distribute. By covering all possible
locations of your market, you will be closer to the goal of total market
exposure for your color posters.
To sum up, it is obvious that large
posters have a great initial impact for audiences. This however is short lived
since the message itself should carry the person�s attention after that initial
encounter. Also, though large posters can assist in exposing your message to a
wide audience, numerous smaller posters are also needed to get the total
exposure of your message to the maximum possible areas. Just remember these
concepts fully when you do decide to go poster printing again. It should be your
key to designing printing and distributing the best possible color posters for
your campaign which have the greatest impact.
For comments and inquiries
about the article visit:
/mkt/poster-printing-online.aspx,
/printing/poster-printing.aspx
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