Big Posters Equals Big Impact by Lynne Saarte
There are a lot of questions that may run through your mind when you print posters. One of the big questions usually is the one about size. Do you print the largest size that your online poster printing service can produce? Or do you print small posters in numerous numbers to maximize the number of areas that you can reach? Large poster printing can give you the greatest exposure for one location, but numerous small ones can have a more comprehensive impact in all your market areas. To determine the best strategy for print posters, you need to understand and figure out these questions first.

Exposure versus Impact:

First, we need to know the difference between exposure and impact. These are two related but very distinct concepts in poster printing. Your posters� impact refers to the emotional engagement of your audience as they notice and understand your posters� concept and message. A strong or intense emotion ... Read more »